When Squid Game hit Netflix in September 2021, did it find the receipe to a global phenomenon?

The question obsessed netizens and medias over the world for months. Never has a tv-show be so viral so fast with virtually no advertising. If you want to discover how this was the cosmic alignement of the right director for the right story with the right visuals from the right country at the right moment on the right platform…

Here’s a book to understand better the keys behind the success of the series and explore its take on Korean culture.